About Michael Ray Newman

Builder. Operator. Innovator.

For more than thirty years, I have built companies, trained leaders, transformed operations, and created technology that helped redefine how people, vehicles, and systems move through the auction industry.

The beginning

Before there were companies, there was a belief.

I learned early that success was not guaranteed. It had to be built. Not someday. Today. Not with excuses. With whatever it takes. That belief became the foundation for how I build companies, develop people, and create systems that solve real operational problems.

The operator

He learned the business from the ground up.

My work has always been rooted in operations. Before technology, before platforms, and before strategy rooms, there was the practical work of moving people, vehicles, processes, and expectations through real business pressure.

The builder

Companies are built where people and systems meet.

My career has moved across labor, leadership, coaching, technology, and operating systems. The common thread is simple: build the people, build the process, and build the systems that allow the work to scale.

The innovator

AuctionTrac was proof. Auction AI is the next chapter.

AuctionTrac helped prove that visibility and accountability could change auction operations. Auction AI carries that same belief into a new era of connected workflow, inspection intelligence, location visibility, and operational action.

Leadership principles

The standard behind the work.

My leadership philosophy connects people, purpose, legacy, and disciplined execution into one operating standard.

People first

Systems only matter when they help people perform with clarity, confidence, and purpose.

Purpose first

The goal is not simply to build companies. The goal is to build what matters.

Legacy first

The work should outlast the moment and leave people, teams, and industries better than before.

Whatever it takes

The standard is disciplined execution with integrity.

Timeline

The Builder's Journey

A founder timeline from auction operations and LBD to AuctionTrac, KAR / ADESA, and Auction AI.

1989

Entered the industry.

I began building the practical auction and operations experience that would shape my founder path: people, process, vehicles, urgency, and execution under pressure.

2002

Founded LBD.

I founded LBD to support the labor and execution layer of auction operations, learning the physical workflow from the ground up and building around dependable on-site performance.

2008

Founded AuctionTrac.

I founded AuctionTrac to bring stronger vehicle-location visibility, workflow accountability, and labor-management data into auction operations.

2011

AuctionTrac acquired by KAR / ADESA.

KAR / ADESA acquires AuctionTrac, validating a practical operating system for vehicle tracking and auction visibility across a North American auction context.

2012

Mobile and labor optimization.

AuctionTrac expands into mobile, GPS-enabled, and paperless labor-management workflows, with ADESA-KAR releases reporting measurable labor savings and broader rollout across ADESA locations.

Today

Founder of Auction AI.

I am building Auction AI for independent auto auctions: shared operational records, cleaner handoffs, better visibility, and AI-supported auction intelligence without overcomplicating the floor.

The Next Chapter

The future is being built.

The next chapter is cinematic, operational, and founder-led: converting decades of auction know-how into tools that help teams see the work, move faster, and serve customers with more confidence.